My approach to long form blogging: 1. try not to sound like a moron, 2. quit trying to write like a journalist, 3. write like I would in a forum post, 4. try not to sound like a moron, 5. I am letting people in on my current thinking on a topic which may not be consistant with my past thinking or future thinking on the same topic, 6. occasionally use commas, 7. try not to sound like a moron. I don’t always succeed.