There may be a webring revival afoot. Webrings had their heyday back in the 1990’s. Good search engines, like Google helped make them redundant. Fear of Google, the decline and fall of free hosted websites like Geocities helped kill them off. Yahoo ruining Webring.org didn’t help either.
I was a Ringmaster of several webrings on the old HTML code Webring.org. I also had several rings on Ringsurf.com. Eventually, whilst turning my Scifimatter directory into a portal, I added webring hosting which made me a mini-webring host for a few years. Keep in mind this was a time when it was more common to surf the web than use a primitive search engine. (BTW, Ringsurf.com is still around, but I have no idea how they operate today.)
The neat thing about webrings was they were like micro web directories. They were like taking a subject subcategory of a web directory and linking the sites all together. The topic possibilities were endless: Dwarves in Tolkien, Vulcans in Star Trek, One Handed Knitters that only use Alpaca Yarn. You could slice those topics very thinly and create a webring.
Surfing a webring was a bit like getting on a two lane highway, you didn’t know what kind of site or page you would encounter next, all you knew is each site had something to do with the same topic and it was up to the Ringmaster to act as editor and keep crummy sites out and insure the ring codes were in place and working to insure the navigational integrity of the Ring.
I can tell you one thing: being a Ringmaster, in the old days, was a lot of work. Just try explaining, by email, how to edit HTML to a brand new webmaster that knows nothing about HTML. Maintaining the navigational integrity of the ring often meant surfing the ring yourself, regularly which burns up time. Things should be more automated today.
Webrings brought instant traffic. Don’t underestimate the value of this. With modern search engines, you have to somehow gain links back to your site from other websites before you start ranking high in searches. In the early days of Google it took at least a month to get listed let alone rank. Even today that can take some time. In the meantime discovery is difficult.
Webrings brought quality traffic; people surfing a webring of sites about Mr. Spock of Star Trek are sort of pre-qualified to want to stay and read your Spock page(s). If you had good content the audience was appreciative.
However, at some point many search engines started using link popularity in their algorithms. Simple link popularity was: the more outside pages that link to your page the more important your page was with that search engine. So the webring HTML codes often provided a lot of links back to sites. Particularly, the link to that webring homepage described above. It shows the unintended consequences of using simple link popularity in your algorithms.
Google’s PageRank was a much more sophisticated form of link popularity and not as easy to manipulate. But those webring HTML codes must have had some effect on PageRank, and Google is hostile to any unnatural linking. I don’t think Google ever did anything about ring codes, but fanciful theories and rumors got passed around by the SEO community worried that ring codes might effect their Google ranking in a negative way. This helped reduce the popularity of webrings.
I applaud the Indiaweb’s willingness to try new old ways to navigate the Web. But I have to say, nothing in my wildest imaginings, would have led me to think of bringing back webrings. This ought to be interesting.