This is Part II of my series on the Death of Webrings. Part I is here.
For this article I am going to use two examples. I want to make it clear that I am not picking on the example rings, their creators or their intended uses. I do want to point out what I see as flaws in their model that unless corrected will inhibit use, uptake and general adoption by the public.
Modern 2018 webrings overview. There are not a heck of a lot of examples which is why I am discussing the only two I know about. Both of these webrings are one offs, meaning they are custom coded to form one webring. They are not a centralized service designed to host many webrings. Nor are they designed so that anybody can create and run a webring. In this sense they are less democratic than the old 1990’s style ring hosts like Webring.org, Ringsurf.com and Webringo.com. On the other hand, they do avoid being dependent on a third-party silo. The creator has full control.
It works well and at least at the front end, it is simple.
The idea is neat.
This ring, as built, is really more of a club or association. It is not organized around topical content, but rather if you have the right code on your site. As such it’s almost like a merit badge. There is nothing wrong with that, I’m just pointing out the limitation.
It is a black box. There is no public index of ring member sites or how many sites are in the ring. The only transparency is to follow the ring.
I presume rings like these can be replicated - if you know code or understand how things work at Glitch. If replicated how does one make such a ring topical? How would that auto signup feature check to make sure all the applicants are about one topic? (ie. blue widgets, Star Trek, catching lobsters. etc.) Just having the right code in place to join is not enough for most visitors. They want to surf a ring that matches their interests. Code is not content. Code is not entertainment.
Administering such a ring is also a black box. How are member sites curated? Are all ring codes intact?
My point is not to bash this individual ring, but to say this is not the model to build a “webring revival” on. It needs to be:
Here is how it works: you put your microcast feed URL in the form. You get a webring code to put on your microcast website. You also appear in the flat directory you see on the ring page.
This has some legs for the future. It’s more topical and open. The ring and the directory reinforce each other providing traffic for everyone. I’m assuming the ring code is checked periodically and that having it on your site keeps you in the directory. Remove the ring code and lose your listing. This helps keep thing easier to administer.
It’s still not subject oriented but there may be ways to overcome that. If that can be overcome either by human review (might be wise) or machine detection you could expand this idea into a semi automated categorized directory with multiple subjects. Just speculating.
It still has many of the same problems as the Indiewebring above. It’s custom made so it is hard for the common webmaster to duplicate. That limits mass adoption.
I wish them both well.
None of this gives me hope for a resurgence of widespread webring adoption. I’d like to be wrong. Unless somebody like Taylor Swift suddenly makes a webring and promotes the heck out of them, I just don’t think people will notice in enough numbers to matter.
I hope somebody proves me wrong.
This was also posted to /en/linking.